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In a case study, a company used social media to engage with customers. What is t

Practice Questions

Q1
In a case study, a company used social media to engage with customers. What is this an example of?
  1. Traditional marketing
  2. Digital marketing
  3. Direct marketing
  4. Public relations

Questions & Step-by-Step Solutions

In a case study, a company used social media to engage with customers. What is this an example of?
  • Step 1: Understand what social media is. It includes platforms like Facebook, Twitter, and Instagram where people connect and share information.
  • Step 2: Recognize that companies use social media to communicate with their customers.
  • Step 3: Identify that engaging with customers means interacting with them, responding to their questions, and building relationships.
  • Step 4: Learn that this type of interaction is part of a larger strategy to promote products or services online.
  • Step 5: Conclude that using social media for customer engagement is a method of digital marketing.
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